The Benefits of Similarity between Tourist and Destination Personality
| Autor: | Magdalena Bekk, Joachim Kruse, Matthias Spörrle |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Holiday resort
media_common.quotation_subject 05 social sciences Geography Planning and Development Word of mouth Transportation Advertising Complementarity (physics) Tourism Leisure and Hospitality Management 0502 economics and business Personality 050211 marketing Marketing Psychology 050212 sport leisure & tourism Tourism media_common |
| Zdroj: | Journal of Travel Research. 55:1008-1021 |
| ISSN: | 1552-6763 0047-2875 |
| DOI: | 10.1177/0047287515606813 |
| Popis: | When people choose they often prefer similarity, rather than complementarity. This paper argues that the evaluation of a holiday destination is no exception to this tendency. The study introduces tourist–destination personality similarity (TDPS) as a concept that is distinct from perceived overall fit (POF) between tourist and destination, and examines the effects of these two concepts of congruence on vacationers’ satisfaction and recommendation behavior. Examining a sample of actual vacationers ( N = 308) in a holiday resort, TDPS and POF emerged as two related, but distinct concepts: TDPS was a driver of POF, which in turn increased tourists’ satisfaction and actual recommendations of the destination. Our results confirm TDPS as a valuable tool for tourism brand managers and tourism research. |
| Databáze: | OpenAIRE |
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