| Autor: |
Steven W. Rayburn, Sidney Anderson, Gail M. Zank, Imani McDonald |
| Rok vydání: |
2022 |
| Předmět: |
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| Zdroj: |
Journal of Retailing and Consumer Services. 64:102782 |
| ISSN: |
0969-6989 |
| DOI: |
10.1016/j.jretconser.2021.102782 |
| Popis: |
This research draws on the stimulus-organism-response framework to explore how traditional, physical atmospheric variables relate to consumers’ internal value responses to the m-shopping experience. Further, this research exposes how fulfillment of consumers’ utilitarian and hedonic values relate to consumers’ experience of flow while shopping and their intentions to return to the m-shopping platform. Findings suggest the stimulus-organism-response framework provides a viable perspective on the design of mobile shopping experiences. Moreover, traditional atmospheric variables influence consumers’ shopping experiences in the mobile context. Theoretical and practical implications are provided. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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Full Text from ScienceDirect