Bridging the gap between science communication practice and theory: Reflecting on a decade of practitioner experience using polar outreach case studies to develop a new framework for public engagement design
| Autor: | Heidi A. Roop, Rhian A. Salmon |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
Strategic planning
010504 meteorology & atmospheric sciences Ecology business.industry 05 social sciences Geography Planning and Development Acknowledgement Public relations 050905 science studies 01 natural sciences Outreach Strategic design Reflexivity General Earth and Planetary Sciences Science communication Survey data collection Sociology 0509 other social sciences Public engagement business 0105 earth and related environmental sciences |
| Zdroj: | Polar Record. 55:297-310 |
| ISSN: | 1475-3057 0032-2474 |
| DOI: | 10.1017/s0032247418000608 |
| Popis: | The International Polar Year 2007–2008 stimulated a wide range of education, outreach and communication (EOC) related to polar research, and catalysed enthusiasm and networks that persist ten years on. Using a multi-method approach that incorporates case studies, auto-ethnographic interviews, and survey data, we interrogate the opportunities and limitations of polar EOC activities and propose a new framework for practical, reflexive, engagement design. Our research suggests that EOC activities are under-valued and often designed based on personal instinct rather than strategic planning, but that there is also a lack of accessible tools that support a more strategic design process. We propose three foci for increasing the professionalisation of practitioner approaches to EOC: (1) improved articulation of goals and objectives; (2) acknowledgement of different drivers, voices and power structures; and (3) increased practical training, resources and reporting structures. We respond to this by proposing a framework for planning and design of public engagement that provides an opportunity to become more transparent and explicit about the real goals of an activity and what “success” looks like. This is critical to effectively evaluate, learn from our experiences, share them with peers, and ultimately deliver more thoughtfully designed, effective engagement. |
| Databáze: | OpenAIRE |
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