Pricing in the sharing economy: a hedonic pricing model applied to Airbnb listings

Autor:	Jym Morton, Alasdair M. Goodwill, Daniel Guttentag, Chris Gibbs, Ulrike Gretzel
Rok vydání:	2017
Předmět:	Marketing Microeconomics Sharing economy Tourism Leisure and Hospitality Management 0502 economics and business 05 social sciences Economics Hedonic pricing 050211 marketing Host (network) Metropolitan area 050212 sport leisure & tourism Variety (cybernetics)
Zdroj:	Journal of Travel & Tourism Marketing. 35:46-56
ISSN:	1540-7306 1054-8408
Popis:	This paper examines the impact of a variety of variables on the rates published for Airbnb listings in five large metropolitan areas in Canada. The researchers applied a hedonic pricing model to 15,716 Airbnb listings. As expected, the results show that physical characteristics, location, and host characteristics significantly impact price. Interestingly, more reviews are associated with a drop in price. This information is useful to hosts who are forming a pricing strategy for their listings as well as for Airbnb, who needs to support them. The paper raises important questions about pricing in the sharing economy and suggests avenues for future research in this area.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::6c980aef3c73105d3c4582d7e1acc24c https://doi.org/10.1080/10548408.2017.1308292 Zobrazit plný text záznamu