Returns on Fundraising Expenditures in the Voluntary Sector

Autor:	Jürgen Kähler, Adrian Sargeant
Rok vydání:	1999
Předmět:	Postal survey Labour economics Public economics Strategy and Management Voluntary sector Business Variety (cybernetics)
Zdroj:	Nonprofit Management and Leadership. 10:5-19
ISSN:	1542-7854 1048-6682
DOI:	10.1002/nml.10102
Popis:	There has been much interest of late in the relative efficiency of various forms of fundraising activity. It is the purpose of this article to establish the typical returns that might be expected to accrue from a variety of fundraising methods. Based on a postal survey of the United Kingdom’s top five hundred fundraising charities, this article presents the average returns for nine different forms of fundraising. The authors also examine whether differences in returns between charities can be explained by size or sector effects. © 1999 Wiley Periodicals, Inc.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::6c8d33b4c8ced5f6a3d8e85c896f080c https://doi.org/10.1002/nml.10102 Zobrazit plný text záznamu Plný text ve formátu PDF