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Digitalization is a phenomenon impacting all areas of our life. It opens a variety of opportunities for firms and individuals. At the example of manufacturing firms with a long tradition in physical product development, digitization is used to enhance product characteristics, to move the focus of the firm towards user-centricity and to integrate services into physical products. The research examines the emerging role of digital innovation in the context of traditional manufacturing firms. Throughout this paper, digital innovation refers to the innovation of smart connected products evolved from the symbiosis of physical products and digital components (digitization). The paper follows a case-study design with in-depth analysis of how manufacturing firms react on and define digital innovation. The study is exploratory and interpretative in nature and adopts the grounded theory approach. This research provides an important opportunity to advance the understanding of how digital innovation emerges in manufacturing firms. |
