Food, Culture and Tourism: A Gastronomy Trilogy Enhancing Destination Marketing, case study of Odisha, India

Autor:	Sapan Kumar Sadual, Himanshu B. Rout, P. P. Mohanty
Rok vydání:	2020
Předmět:	Destination marketing Trilogy Gastronomy Business Marketing Food culture Tourism Dependency (project management)
Zdroj:	International Journal of Tourism and Hospitality in Asia Pasific. 3:15-30
ISSN:	2654-7945 2685-8800
DOI:	10.32535/ijthap.v3i1.721
Popis:	In the modern era, food mingled with culture and cultural subsets are one of the major tools for tourism destination marketing. Food, culture and tourism have the similar attributes that has formed a gastronomical trilogy differentiating traditional destination marketing from the modern day’s destination marketing. The gastronomical trilogy can be defined as a group of similar attributes forming a triangle where each one of them are dependent with each other and the role played by each one is influenced by the other. Hence in this paper, a strong relationship and dependency has been derived among food, culture and tourism for enhancement of destination development and marketing.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::6bf7f255213797771f8b03b654a1fed9 https://doi.org/10.32535/ijthap.v3i1.721 Zobrazit plný text záznamu