| Popis: |
Nowadays competition is a reality and it has led to several changes. In this sense, analyzing the competitiveness of tourist destinations is a complex but extremely important task as it allows each destination to be aware of its strengths but also of its competitive weaknesses. Within this scope of competitiveness, the capacity of differentiation and innovation of the tourist destinations is vital and it is through the importance of the differentiation of the tourist destinations that the relevance of sport as a tourist product is emphasized since it can constitute a differentiating product regarding the destinations on offer, which also allows us to meet the new needs of tourist demand and the profile of the new tourist, who is increasingly looking for active holidays and even wishes for sports experiences during the travels. This research aims to determine the role of sports tourism in the competitiveness of Porto and the North of Portugal as a whole and to verify if this type of tourism constitutes a competitive advantage in the region under analysis. For this purpose, data were collected through interviews with all stakeholders, public organizations, enterprises, and researchers. |
