The influence of perceived risk and intervention on international tourists’ behavior during the Hong Kong protest: Application of an extended model of goal-directed behavior

Autor:	Young Sik Kim, James F. Petrick, Myung Ja Kim, Choong-Ki Lee
Rok vydání:	2020
Předmět:	05 social sciences Destinations Moderation Formative assessment Risk perception Order (exchange) Tourism Leisure and Hospitality Management Intervention (counseling) Phenomenon 0502 economics and business 050211 marketing Marketing Psychology 050212 sport leisure & tourism Tourism
Zdroj:	Journal of Hospitality and Tourism Management. 45:622-632
ISSN:	1447-6770
DOI:	10.1016/j.jhtm.2020.11.003
Popis:	Estimates suggest that the protest in Hong Kong led to a decrease in tourism to approximately one third, in comparison to the previous year. Hence, a better understanding of the underlying reasons tourists do not visit a destination during protests, could assist future destinations in maintaining tourism demand. To better understand this phenomenon, this study examined travelers’ decision-making processes utilizing an extended model of goal-directed behavior (EMGB) by incorporating perceived risk as a formative second order factor and intervention as a moderator. Results revealed that perceived risk and intervention played significant roles within the EMGB model. Results of the study provide both theoretical and managerial implications by suggesting strategies to incorporate important variables during protests.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::6bac586ea0f9ceef63197efb9aca8f0f https://doi.org/10.1016/j.jhtm.2020.11.003 Zobrazit plný text záznamu Full Text from ScienceDirect