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Purpose This study aims to explore the effect of multiple factors on employee innovative behavior (EIB) and examine the mediating role that thriving at work and organizational commitment play in this relationship, specifically related to the hospitality sector. Design/methodology/approach Primary data was gathered from 612 employees across 100 small and medium-sized enterprises (SMEs) in Vietnam. Using covariance-based structural equation modeling and the bootstrapping method, the research estimates ten overarching hypotheses to address the research question: how do job, personal and contextual factors influence EIB? Findings Job, personal and contextual factors influence EIB significantly and positively. The results uncover the relationship between workplace support and EIB under the mediating effects of thriving at work and organizational commitment. Especially interesting for the hospitality sector is that the authors find these three factors are a strong influence on EIB. Practical implications Management can stimulate EIB by designing job control and job demand appropriately to build and maintain workplace social support in the organization, especially in the hospitality sector. Employees’ personal characteristics can also facilitate this behavior. The research adds to theory on EIB and methods to analyze the factors affecting this driver of innovation. Originality/value The research enhances our understanding of EIB in the hospitality and the SME context generally. EIB is affected by employee perceptions of job factors (job demand and job control), personal factors (thriving at work and organizational commitment) and contextual factors (supervisor support, coworker support and climate for innovation). |