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The article presents study results of the relationship between monetary attitudes and strategies of a person's financial behavior. Factor analysis of the questionnaire by L. P. Tang «Money Ethic Scale» (MES) carried out on the Russian sample allowed identifying 5 agreed factors characterizing the respondent monetary attitudes: «Good», «Freedom», «Power», «Evil», «Budget». The structure of attitudes includes affective, cognitive, and behavioral components. The study reveales that Russian respondents are characterized by a contradictory and extremely emotional attitude towards money: along with the predominance of monetary values and attitude towards money as a supreme good and a symbol of freedom, at the same time there is a perception of money as an absolute evil, and a conviction of their harm to human life. The data obtained in the study indicate the prevalence of consumer, savings and debt models of financial behavior among the respondents, which can be explained by the peculiarities of the respondents' monetary attitudes among other things. The study results indicate the presence of a relationship between monetary attitudes and strategies of financial behavior, low efficiency of these strategies determined by the super emotional and irrational attitude towards money dominated in the modern Russian society. Prospects for further research are the analysis of the whole complex of factor, including individual-psychological characteristics influencing people's attitude to the material conditions of their own life and the choice of behavioral strategies in the economic sphere of life. In addition, the authors believe that to develop training and correctional programs contributed to raising the level of financial literacy, forming a rational attitude towards money, constructive strategies for financial behavior and effective economic and psychological adaptation of people in modern socio-economic conditions are promising and of practical importance. |
