| Popis: |
Massive Open Online Courses (MOOCs) provide digital learning opportunities for students around the world. To reach students, MOOCs must advertise themselves to encourage enrollment. While previous studies have explored the content of MOOC descriptions, an investigation into the rhetorical functions of these descriptions has yet to be carried out. In order to discover more about the features of MOOC descriptions which influence their potential students, this paper details the design and piloting of an interview protocol which can be used to collect data regarding the persuasive impact that MOOC descriptions have on those who read them. Samples of data collected using the instrument are presented to examine the validity of the results, and a reflection is provided which discusses the application of the instrument in future research. |
