| Autor: |
Abra Jeffers, Steffen Huck, Heike Harmgart, Martin Bøg |
| Rok vydání: |
2012 |
| Předmět: |
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| Zdroj: |
Kyklos. 65:18-30 |
| ISSN: |
0023-5962 |
| DOI: |
10.1111/j.1467-6435.2011.00525.x |
| Popis: |
We take a first step towards analysing fundraising on the internet. Internet fundraising allows for the possibility of instantaneous feedback on campaign progress. Analysing data from a large number of small scale internet fundraising campaigns we show that the rich feed-back information provided to donors alters subsequent donor behaviour. In particular, early donors set a precedent for later donors. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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