| Popis: |
Production and consumption of plastic, especially single-use ones, are seen today as one of the main environmental problems, since it is used for a very short time, takes hundreds of years to decompose, and the measures taken to reduce it have shown to be counterproductive, such as laws prohibiting its use. In this scenario, we investigate user behavior, analyzing young college students’ perception facing plastic cups offer, specifically, drivers and barriers to non-adoption behaviors, through the Theory of Planned Behavior (TPB) and the Consumption Emotions Set scale (CES). A questionnaire, divided by blocks, was applied to southern-Brazilian university students (N = 502). For the data analysis we performed a general frequency description, followed by central tendency measurement (descriptive statistics), which evinces that students show favorable attitude and behavioral intention to disposable plastic cups non-use. Among the four emotions with higher frequencies, envy was a novelty verified in this study, along with guilt, frustration and worry. We propose practical and theorical implications based on our findings, followed by our study’s limitations. |
