Influence of Perceived Social Distance of SNS Visual Information on Consumers' Fashion Style Preferences
| Autor: | 최미영 ( Mi Young Choi ), 심혜령 ( Hae Ryung Shim ), 이윤정 ( Yoon Jung Lee ) |
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| Rok vydání: | 2018 |
| Předmět: |
Polymers and Plastics
Materials Science (miscellaneous) Social distance media_common.quotation_subject 05 social sciences Control (management) Human Factors and Ergonomics Baseline data Conformity Industrial and Manufacturing Engineering Style (sociolinguistics) Information providers Empirical research Arts and Humanities (miscellaneous) 0502 economics and business Normative 050211 marketing Psychology Social psychology Social Sciences (miscellaneous) media_common |
| Zdroj: | Journal of the Korean Society of Clothing and Textiles. 42:327-341 |
| ISSN: | 1225-1151 |
| Popis: | This study analyzed the influence of social distance and visual information on consumers'' fashion style preferences in terms of information characteristics and providers. Data were collected from 521 females in their twenties and thirties who had experience using SNS. The empirical study results were as follows. First, with other factors of exposure under control, the social distance of information characteristics and providers showed a significant impact on fashion style preferences only when social distances were close. Second, the impact of social distance varied depending on the consumer''s characteristics. This proved that innovation had significant negative influences, while conformity and informational sensitivity to others showed positive influences on the effects of social distance in terms of information characteristics. Innovation and fashion leadership also showed a negative influence on the social distance effect in terms of information providers. Third, conformity, informational sensitivity to others, and fashion leadership, proved to have a significant impact on the acceptance of eWOM in fashion styles, but innovativeness and normative sensitivity to others did not have a significant influence. This study can be used as baseline data in SNS marketing strategies for vitalizing information spread through eWOM. |
| Databáze: | OpenAIRE |
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