A Study on the Influence of Attributes of Celebrity Advertising Models on Advertising Attitude, Corporation Reputation and Reliability: Focusing on TOUS les JOURS and Baskin Robbins Christmas Cake Advertisements
| Autor: | null 서경화, null 안혜령, null 이광석, null Soo-Bum Lee |
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| Rok vydání: | 2011 |
| Předmět: | |
| Zdroj: | Culinary Science & Hospitality Research. 17:104-120 |
| ISSN: | 2466-1023 2466-0752 |
| DOI: | 10.20878/cshr.2011.17.4.008008008 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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