| Popis: |
With the release of State Council Document No.46 in 2014, China has been actively boosting industrial converging development between sports and elderly care service. To explore the feasibility of Chinese government’s decision on the industrial converging development, this article briefly reviews the origins of sports industry and elderly care service industry in China, and mainly discusses the current coupling degree, the future development and the policy proposal for industrial convergence between two industries, using the methods of qualitative framing analysis and quantitative framing analysis. The conclusion indicates that converging development between sports industry and elderly care service industry implies an expanded, innovative and upgraded development process of sports-for-seniors market, and there is a great room for future improvement in the converging development as the level of coupling degree rapidly shifts in four years which means more untapped market opportunities would be created. In addition, sports-for-seniors market has the potential to generate a brand new cross-cutting commercial system according to the grey forecasting of per capita disposable income of China’s senior citizen from 2018 to 2025. For the policy maker, developing a concrete and flexible segmented sports-for-seniors market, improving the multi-pillar endowment insurance and promoting a national education of responding proactively to population aging should be taken into account. |
