A Study of the Impact of Location Specific and Moderating Factors on the Choice of Entry Mode in Thailand, Malaysia, and Indonesia

Autor:	Raman Muralidharan, Arvind Phatak, Rajan Chandran
Rok vydání:	1996
Předmět:	Marketing Geography Planning and Development Mode (statistics) Strategic management Operations management Business Mode choice Industrial organization
Zdroj:	Journal of Euromarketing. 4:37-53
ISSN:	1528-6967 1049-6483
DOI:	10.1300/j037v04n03_04
Popis:	Literature on entry mode choice has tended to follow the narrow confines of a single theoretical framework for bringing together the industrial organization, transacion cost, evolutionary, and strategic management streams of literature on entry mode choice. The paper the illustrates an application of the framework to the choice of entry mode into Thailand, Malaysia, and Indonesia.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::69a418197aeb396e0b3cb3a1a65c5db3 https://doi.org/10.1300/j037v04n03_04 Zobrazit plný text záznamu