Imag(in)ing the post-national television fan: Counter-flows and hybrid ambivalence in Dramaworld

Autor:	David C. Oh, LeiLani Nishime
Rok vydání:	2018
Předmět:	0508 media and communications Hybridity Sociology and Political Science Communication Political science 05 social sciences 050602 political science & public administration Media studies 050801 communication & media studies Ambivalence China 0506 political science Drama
Zdroj:	International Communication Gazette. 81:121-138
ISSN:	1748-0493 1748-0485
DOI:	10.1177/1748048518802913
Popis:	In 2016, Viki.com and Netflix added the web drama Dramaworld to their libraries. The move represents a digital and transnational shift in programming and production. Co-produced by China's Jetavana Entertainment, South Korea's EnterMedia, and the US's Third Culture Content, Dramaworld signals the escalation of post-national television production. The show emerges where the splash of the ‘Korean Wave’ has flowed apart from and against flows of US-mediated domination, creating new possibilities for hybrid media. It simultaneously challenges cultural imperialism with the force of Korean soft power while also constructing the White female fan as the desired audience. This example of transnational co-production uses the global fan to mediate and reconfigure the shifting power relations between the US and Korea, thus providing a window into the ideological work performed by global media.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::6997ff5e04be8a7c18f0d6f633727e61 https://doi.org/10.1177/1748048518802913 Zobrazit plný text záznamu