New Evaluation Model on Web Site Credibility

Autor: Z.X Sun, Y.Y Ma, F. Chen
Rok vydání: 2015
Předmět:
Zdroj: Proceedings of the International Conference on Computer Information Systems and Industrial Applications.
ISSN: 2352-538X
DOI: 10.2991/cisia-15.2015.141
Popis: In view of the existing web site credibility evaluation models failing to comprehensively consider the multiple attributes of trust,after learning the D - S evidence theory and fuzzy theory,a new web site credibility evaluation model is put forward in which the trust value is divided into historical trust value and the current trust value.The study shows that the model can track the change of user preferences in real-time as well as can meet the dynamic nature of universal environment,so the trust assessment is more reasonable and accurate.
Databáze: OpenAIRE