| Popis: |
Inequity is demonstrated in a plethora of ways. Although it varies in its manifestation from one society to another, the notoriety is global with lingering devastating impacts in many ramifications. Accordingly, it has attracted the attention of various stakeholders on the need to achieve diversity, equity, and inclusion in various walks of life. This chapter examines this in the marketing context. Attention is specifically focused on homelessness, poverty, the disproportionate representation of children in marketing, and gender-based discrimination in marketing to gauge the progress in the quest to bring normalcy and achieve an ethical, equity-based, diverse, and inclusive marketing system. The eclectic review of the extant literature suggests there are still several uncovered gaps in the marketplace in relation to this. The need for strategic direction to address this is highlighted in the chapter. |
