Uncovering the role of consumer trust and bandwagon effect influencing purchase intention: an empirical investigation in social commerce platforms
| Autor: | Rajesh Anantharaman, Sanjeev Prashar, T Sai Vijay |
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| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Journal of Strategic Marketing. :1-21 |
| ISSN: | 1466-4488 0965-254X |
| DOI: | 10.1080/0965254x.2022.2070526 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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