| Popis: |
This study presents a textual-interactive approach and socio-cognitive perspective, in order to analyze frames in speeches from videos posted on Joao Doria's official Facebook profile. Doria is a former mayor of Sao Paulo, the largest city in Brazil, and the current governor of State of Sao Paulo. The corpus is formed by posts from April and May 2017 and 2018, from where 16 videos were analyzed. In that period, 2017 symbolizes the beginning of the mayor's term, while 2018 symbolizes the final phase of Doria's term and the period before his election as state governor as well. The referential anchoring of the frames shows how political, communicative and linguistic practices are aligned according with a set of strategies. |
