A framework for constructing customer relationship management strategy map based on multiple criteria decision-making approach

Autor:	Fatemeh Shapouri, Abbas Keramati
Rok vydání:	2015
Předmět:	General Business Management and Accounting
Zdroj:	International Journal of Electronic Customer Relationship Management. 9:175
ISSN:	1750-0672 1750-0664
DOI:	10.1504/ijecrm.2015.071715
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::68e1966ac452cf72fc807a8b186e58cd https://doi.org/10.1504/ijecrm.2015.071715 Zobrazit plný text záznamu