Destination loyalty and pandemic risks: Revisiting the study of tourist loyalty during the covid-19 pandemic
| Autor: | Ángel Herrero-Crespo, Héctor San Martín-Gutiérrez, Jesús Collado-Agudo, María-del-Mar García-de-los-Salmones-Sánchez |
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| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Tourism and Hospitality Research. :146735842211458 |
| ISSN: | 1742-9692 1467-3584 |
| DOI: | 10.1177/14673584221145822 |
| Popis: | This paper examines how tourist behaviour is conditioned by the COVID-19 pandemic, developing a theoretical framework that considers not only traditional variables such as image, satisfaction, and variety seeking, but also the risks perceived during a pandemic to better explain loyalty towards a tourist destination. Moreover, the paper explores whether the effects of these variables differ in loyalty formation if people who consider visiting a destination in their country again are compared to people who contemplate travelling again to an international destination. Empirical evidence from a survey sample comprising more than 1000 Spanish tourists shows that pandemic-related risks differently influence the tourist loyalty dimensions intention to revisit and recommend both a national destination (441 respondents) and an international destination (600 respondents). Finally, affective image and satisfaction are the main drivers of loyalty in both subsamples. |
| Databáze: | OpenAIRE |
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