How Digital Reframes the Business Case for Sustainability in Consumer Markets

Autor:	Sebastian Philipps, Alexander Holst, Christoph R. Löffler
Rok vydání:	2017
Předmět:	German Commerce Software deployment business.industry Sustainability language Corporate social responsibility Business model Marketing Business case business language.human_language Renewable energy
Zdroj:	CSR, Sustainability, Ethics & Governance ISBN: 9783319546025
Popis:	More than 90% of consumers in Germany find the deployment of renewables important or very important, 93% of German citizens want more renewable energy. At the same time, only around 20% of consumers actually buy energy from renewable sources for their homes. Where does this 70% gap stem from? Is it just complacency on the side of consumers? Does the same apply to other product categories?
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::68b21058f36259c17e5c3fed320e4ce2 https://doi.org/10.1007/978-3-319-54603-2_9 Zobrazit plný text záznamu