The Impact of Hallyu (Korean Wave) Property on the Attitude of Korean Image and Product Perception in Mongolian Market

Autor:	Taeksoo Shin, Tserendulam Dorjmaa
Rok vydání:	2019
Předmět:	Property (philosophy) Perception media_common.quotation_subject Korean Wave Advertising Business Product (category theory) Image (mathematics) media_common
Zdroj:	The Korean Academic Association of Business Administration. 32:2131-2156
ISSN:	2465-8839 1226-2234
DOI:	10.18032/kaaba.2019.32.12.2131
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::684eb2d75c67a3e569346eee67fcb51f https://doi.org/10.18032/kaaba.2019.32.12.2131 Zobrazit plný text záznamu