Adaptation of marketing communications in the field of HoReCa to the conditions of the coronavirus pandemic
| Jazyk: | ruština |
|---|---|
| Rok vydání: | 2021 |
| Předmět: | |
| DOI: | 10.18720/spbpu/3/2021/vr/vr21-2644 |
| Popis: | Рданной вÑпÑÑкной квалиÑикаÑионной ÑабоÑе подÑобно ÑаÑÑмоÑÑÐµÐ½Ñ Ð¸ опиÑÐ°Ð½Ñ ÑеоÑеÑиÑеÑкие оÑÐ½Ð¾Ð²Ñ Ð¿ÑÐ¾Ð´Ð²Ð¸Ð¶ÐµÐ½Ð¸Ñ ÐºÐ°Ñе на ÑÑнке ÑеÑÑоÑаннÑÑ ÑÑлÑг поÑÑедÑÑвом иÑполÑÐ·Ð¾Ð²Ð°Ð½Ð¸Ñ ÐнÑеÑнеÑ-ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸Ð¹ взаимодейÑÑÐ²Ð¸Ñ Ñ Ð°ÑдиÑоÑией. ÐÑедÑÑавлена Ñ Ð°ÑакÑеÑиÑÑика каÑе «ÐеÑмиÑелÑ», оÑганизаÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÑкÑÑÑа и оÑганизаÑÐ¸Ñ ÐºÐ¾Ð¼Ð¼ÑникаÑий Ð¼ÐµÐ¶Ð´Ñ ÑоÑÑÑдниками. ÐÑоведен анализ конкÑÑенÑной ÑÑедÑ, внеÑнего и внÑÑÑеннего ÑÑÐ¾Ð²Ð½Ñ Ð¾ÐºÑÑÐ¶ÐµÐ½Ð¸Ñ Ð¾ÑганизаÑии, ÑиÑменного ÑÑилÑ. Ðнализ пÑиÑÑÑÑÑÐ²Ð¸Ñ Ð² ÑоÑиалÑнÑÑ ÑеÑÑÑ . СÑоÑмиÑÐ¾Ð²Ð°Ð½Ñ Ð¸ пÑедÑÑÐ°Ð²Ð»ÐµÐ½Ñ ÑезÑлÑÑаÑÑ SWOT-анализа. ÐодгоÑовлен пÑÐ¾ÐµÐºÑ Ð¿Ð¾ модеÑнизаÑии ÑоÑиалÑнÑÑ ÑеÑей и повÑÑÐµÐ½Ð¸Ñ ÑзнаваемоÑÑи каÑе «ÐеÑмиÑелÑ». ÐÑоведен аÑÐ´Ð¸Ñ ÑезÑлÑÑаÑов и подÑÑÐµÑ ÑÑоимоÑÑи заÑÑÐ°Ñ Ð½Ð° ÑеализаÑÐ¸Ñ Ð¿ÑоекÑа. In this final qualifying work, the theoretical foundations of promoting cafes on the restaurant services market through the use of Internet technologies for inter-acting with the audience are considered and described in detail. The characteristics of the cafe "Vermicelli", organizational structure and organization of communications between employees are presented. The analysis of the competitive environment, ex-ternal and internal level of the organization's environment, corporate identity has been carried out. Analysis of the presence in social networks. The results of the SWOT analysis were formed and presented. A project has been prepared to modern-ize social networks and increase the recognition of the Vermicelli cafe. The results were audited and the cost of the project was calculated. |
| Databáze: | OpenAIRE |
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