| Popis: |
This book chapter contributes to the growing field of interest communication management via Web by describing the Web-based tool ICOM Compass as a day-to-day instrument for professional communication management. In particular, ICOM Compass facilitates the management of communication activities for a company’s innovation portfolio. After introducing communication management and tools, information management supported by current Web technologies is discussed to provide an overview of the number of benefits and also limitations for communication management via the Web. Subsequently, an integrated communication approach – implemented in the Web-based tool – is briefly described. Three features will be outlined to exemplify possibilities of the Web-based tool: ICOM Minds, ICOM IN-Stories and ICOM Mapping. Furthermore, an innovation case shows an implementation scenario for high-tech industries. This book chapter aims at extending the scope of possibilities for modern communication management via Web by presenting the Web-based tool ICOM Compass. |
