Comparative study on consumer protection in the context of direct selling
| Autor: | Meng, Zixin |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2015 |
| DOI: | 10.25365/thesis.41438 |
| Popis: | nicht angegeben This master thesis uses comparative study to discuss consumer protection in the context of direct selling in the EU and China. Direct selling as one of the oldest distribution channels in history began appearing alongside the development of civilizations. Modern direct selling is an off-premises transaction between physically present consumers and traders. In this kind of transaction, consumers get more pressure from traders. The asymmetry of information is more serious than traditional sales. Among all measures of protection relevant, the author only illustrates two measures: consumer information and right of withdrawal. To protect consumers in the context of direct selling, both the EU and China chose to develop rules on consumer information and right of withdrawal. The theoretical background and practical problems which the EU and China face in their own direct selling markets are similar, but the EU and China have developed different rules on consumer protection in the context of direct selling. Rules of the EU are wider and deeper than China. Some rules of consumer information and right of withdrawal exist in both the EU and China. These are mostly rules either concerning the basic elements of a transaction, about which consumers have to be informed or rules delineating the fundamental structure of right of withdrawal. Some rules only exist either in the EU or China due to the different economic bases, policies and legal cultures of the EU and China. To sum up, since the EU’s direct selling market is more mature and the EU’s policy is to promote the internal market through full harmonization of fragmented framework of consumer protection of Member States, the EU’s rules are more comprehensive and detailed. Compared to the EU, China’s direct selling market is an infant and the policy of Mainland China is to maintain the stability of the direct selling market through governmental regulation. For this reason, rules of consumer protection in the context of direct selling in China are less numerous and more superficial. |
| Databáze: | OpenAIRE |
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