Communicating Cancer Control Messages to Low-Literate and Diverse Audiences

Autor: Rhonda C. Conerly
Rok vydání: 2001
Předmět:
Zdroj: Journal of Psychosocial Oncology. 19:147-159
ISSN: 1540-7586
0734-7332
DOI: 10.1300/j077v19n03_11
Popis: Colorectal cancer is considered to be preventable because of its developmental progression. Effectively communicating about the various screening procedures for the disease is an important weapon in combating its incidence and mortality. Successful health communication must take into account the health literacy of and cultural relevance to the targeted audience. More than 40% of adults in the United States have low literacy skills. Unfortunately, many health communication materials are not culturally relevant and are written at a level of literacy that is too high. Thus, research is needed to determine how inadequate health literacy influences health behaviors.
Databáze: OpenAIRE