Assessing the Antecedents and Consequences of Store Image with Reference to the Readymade Apparel Stores in Indore City

Autor:	S.S Bhakar, Ajay Patil, Pooja Bhakuni
Rok vydání:	2017
Předmět:	Set (abstract data type) Computer science business.industry Scale (social sciences) Purchasing power Advertising General Medicine Marketing Dimension (data warehouse) Clothing business Test data Image (mathematics)
Zdroj:	ANVESHAK-International Journal of Management. 6:9
ISSN:	2350-0794 2278-8913
DOI:	10.15410/aijm/2017/v6i1/120831
Popis:	The objective of the paper is to find out the underlying factors of store image and develop a scale for its measurement. The importance of store image has increased two-fold as the purchasing power of the consumers has increased. Thus, it becomes important for the companies to enhance the image of their store. The people are becoming more aware of the brands and stores. The present study has been conducted to find out the factors that make store image. Consequently, CFA was done on the test data set, employing the shortened measurement scale. For the purposes of this phase of the study, each dimension was submitted to CFA separately to allow for the investigation of individual items.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::673ed0870b75a024387aac9d991f25ca https://doi.org/10.15410/aijm/2017/v6i1/120831 Zobrazit plný text záznamu