The Role of Retail Mix Elements in Enhancing Customer Engagement: Evidence from Thai Fast-Moving Consumer Goods Retail Sector

Autor:	Prarawan Senachai
Rok vydání:	2023
Předmět:	Integrated Generalized Structured Component Analysis Sales Promotions Customer Engagement Thailand Retail Mix Fast-Moving Consumer Goods
DOI:	10.14456/abacj.2023.18
Popis:	ABAC Journal, 43, 2, 106-124
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::6710a91d706bc3176ded9050a0b58746 Zobrazit plný text záznamu