Development and Empirical Study of Religion Affiliated Nonprofit Organizations’ Brand Equity Questionnaire: Testing Brand Awareness and Trust Among Non-members

Autor:	Wan-Hsuan Yen, D’Arcy Caskey, Clyde A. Warden
Rok vydání:	2022
Předmět:	Public Administration Sociology and Political Science Strategy and Management Business and International Management
Zdroj:	VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations.
ISSN:	1573-7888 0957-8765
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::66bd0fc1a98c611b8b026e1c1283013c https://doi.org/10.1007/s11266-022-00527-x Zobrazit plný text záznamu Full text from SpringerLink