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The purpose of the article is to develop theoretical and methodological principles of happiness economics on the students' example. Authors have interpreted the topic as an innovative branch. This direction involves accumulation of information in a field of management, which is aimed at achieving certain economic effects. An origin of these effects lies among the growth of social happiness. Authors built a conceptual model of managerial influences: students' happiness → happiness of university staff → happiness in education environment → happiness of the country. The focus was on the study of certain happiness aspects among the students. Authors developed a questionnaire, in which took part 107 students. Statistical analysis showed high respondents' exposure to happiness and high frequency of being in this state (76.6% noted a feeling of sincere joy during last three days). Among the top attributes of happiness are: health, inner harmony, understanding of loved ones. Less important attributes are: wealth, success and friends. The reason for low estimated friends is quarantine restrictions ─ limited communication with classmates. So the impact of the factor "frequent communication with classmates" on student's satisfaction with the university environment was statistically insignificant (Pearson Chi-Square = 0.960; p = 0.328). Also was proved that the happiest students help their classmates (Pearson Chi-Square = 26.4; p |
