The Relationship between Traditional Mass Media and 'Social Media': Reality Television as a Model for Social Network Site Behavior

Autor:	Derek Lackaff, Michael A. Stefanone, Devan Rosen
Rok vydání:	2010
Předmět:	Consumption (economics) Social network business.industry Communication Context (language use) Advertising Face-to-face Social media Psychology business Reality television Social psychology Social cognitive theory Mass media
Zdroj:	Journal of Broadcasting & Electronic Media. 54:508-525
ISSN:	1550-6878 0883-8151
DOI:	10.1080/08838151.2010.498851
Popis:	Social cognitive theory suggests a likely relationship between behavior modeled on increasingly popular reality television (RTV) and user behavior modeled on social networking sites (SNSs). This study surveyed young adults (N = 456) to determine the extent to which RTV consumption explained a range of user behavior in the context of social network sites. Results show a consistent relationship between RTV consumption and the length of time spent on these sites, the size of users' networks, the proportion of friends not actually met face to face, and photo sharing frequency while controlling for age and gender.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::66a1c64ea20064e7bf2c5a2db8cd0213 https://doi.org/10.1080/08838151.2010.498851 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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