Creativity of Participants in Crowdsourcing Communities
| Autor: | Weiling Ke, Lingfei Zou, Shaobo Wei, Kwok-Kee Wei |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
Focus (computing)
business.industry media_common.quotation_subject 05 social sciences 02 engineering and technology Public relations Creativity Crowdsourcing Promotion (rank) Hardware and Architecture 020204 information systems 0502 economics and business 0202 electrical engineering electronic engineering information engineering business Psychology 050203 business & management Software Information Systems media_common |
| Zdroj: | Journal of Database Management. 31:40-66 |
| ISSN: | 1533-8010 1063-8016 |
| DOI: | 10.4018/jdm.2020070103 |
| Popis: | Organizations can tap the wisdom of the crowd through digital platforms of crowdsourcing for ideation. However, we have limited understanding of factors affecting the innovativeness of ideas and solutions submitted by individual participants. Drawing upon self-determination theory and regulatory focus theory, we investigate how participants' regulatory focus and extrinsic motivation aroused by incentivizing mechanisms affect their creativity in crowdsourcing communities. Based on the data collected from 164 participants in a crowdsourcing platform, we find that promotion focus positively influences participants' creativity, and different types of extrinsic motivation have differential effects. Although external, identified, and integrated motivation positively affect participants' creativity, introjected motivation is not significantly related to participants' creativity. In addition, external and identified motivation strengthen the relationship between promotion focus and creativity. The theoretical contributions and managerial implications of this study are discussed. |
| Databáze: | OpenAIRE |
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