Assessing The Descriptive Accuracy of Three Theories of Long-Term Profitability For a Service Industry

Autor:	Heidi F. Muckler, William L. James, Kelly L. Smith, John M. Planchon
Rok vydání:	2015
Předmět:	Stipulation Focus (computing) Market strategy business.industry Cost leadership Profitability index Business Market share Tertiary sector of the economy Industrial organization Term (time)
Zdroj:	Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170541
DOI:	10.1007/978-3-319-17055-8_63
Popis:	The interrelationships of size, market strategy, and profitability were investigated for the cable network industry. Roach’s size-profitability relationship was found. The observed strategy profitability relationship supports the profitability of Porter’s cost leadership strategy and suggests that successful implementation is a stipulation for the efficacy of his focus strategy.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::65d4128338269b0d50da845f2f213f36 https://doi.org/10.1007/978-3-319-17055-8_63 Zobrazit plný text záznamu