| Popis: |
In this study, the use of animation in television advertising was studied based on the specific target audience and its main issue which is school truancy. The purpose of the study was to identify whether an animated TV advertisement is a useful tool for creating awareness among students. Opinions from experts with different backgrounds, including an animation practitioner, a teen’s psychologist, a media-related person, as well as parents and school students helped to determine the appropriateness of animated TV in creating awareness of school truancy. A survey conducted with the target population of secondary school students has established that animated TV advertisements can be an effective means for transmitting messages concerning school truancy. Most of the secondary school students agreed that the animated TV advertisement was attractive. However, when the Likert scale was used to measure how strong the answer was, the result was not as impressive. There are different feedback and opinions regarding different aspects of the prototype. The most important factor was the quality of the animation. Thus, a good quality of animation has a relation to a student’s interest in viewing the animated TV advertisement. |
