'Properly, with love, from scratch'
| Autor: | Kirsten Valentine Cadieux, Matthew Beckman, Rachel Slocum, Jerry Shannon |
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| Rok vydání: | 2011 |
| Předmět: | |
| Zdroj: | Radical History Review. 2011:178-191 |
| ISSN: | 1534-1453 0163-6545 |
| DOI: | 10.1215/01636545-2010-033 |
| Popis: | Setting his sights on Huntington, West Virginia, acclaimed British chef and food activist Jamie Oliver set off last fall to change how America eats, one lunch at a time. This revolution was televised, airing on ABC beginning in late March 2010. Over six episodes, Jamie Oliver’s Food Revolution (JOFR) told the story of his work in this city — dubiously named the “unhealthiest city” in the United States1 — to reshape eating behaviors and, in so doing, mitigate the high rates of dietrelated morbidity and mortality characterizing the area. Oliver’s Food Revolution Web site claims, “This food revolution is about saving America’s health by changing the way you eat . . . it’s not just a TV show, it’s a movement for you, your family and your community.”2 Oliver directed attention to an issue the public finds extremely compelling — food quality and its effects on health — and from the attention the show has received, it appears he inspired many viewers.3 However, much as U.S. consumption may need attention, the extent to which a reality show can change the food system is under debate.4 More importantly, we are troubled by elements of Oliver’s “revolution,” specifically, its similarity to past efforts, the use of shaming, the show’s race politics, its arbitrary designation of authentic food, and JOFR’s promotion of heroic over collective action. These problematic elements are also evident in the broader public debate and in U.S. food politics.5 For those who have not seen the series, the cameras follow Oliver as he warns community members of the dire futures awaiting those who fail to change their |
| Databáze: | OpenAIRE |
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