Analyzing the Association between Bottom of the Pyramid (BoP) and Export Performance in Born Global Firms: A FGLS Model Approval between 2011 and 2021

Autor:	Diana Escandon-Barbosa, Geovanny Castro-Aristizabal, Agustín Ramirez-Urraya, Andrea Hurtado-Ayala
Rok vydání:	2022
Předmět:	Marketing Business and International Management
Zdroj:	Journal of Global Marketing. 36:127-140
ISSN:	1528-6975 0891-1762
DOI:	10.1080/08911762.2022.2156420
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::656b4df55827424f6931cc1ee116ffff https://doi.org/10.1080/08911762.2022.2156420 Zobrazit plný text záznamu