'Can I save your contact to send offers and news?' Analysis of digital maturity in the commerce and services sectors

Autor: Cícera Francisca Leal, Viviane Francisco Clementino, Eryka Fernanda Miranda Sobral, Fagner Jose Coutinho de Melo, Silvio André Vital Junior, Djalma Silva Guimarães Junior, Bartira Pereira Amorim, Raimundo Nonato Lima Filho, Tatyane Veras de Queiroz Ferreira da Cruz, Tiago Silveira Machado
Rok vydání: 2023
Zdroj: Concilium. 23:146-160
ISSN: 0010-5236
DOI: 10.53660/clm-1011-23c34
Popis: The objective of this article is to investigate the level of digital maturity of the commerce and micro and companies sectors in the Sertão Central de Pernambuco. Its nature is exploratory and descriptive, it is classified as applied, of the Survey type, with an approach based on literature and application of a level of maturity measurement of MSEs. The survey results indicate that the digital transformation of MSEs in the Sertão Central de Pernambuco is still young and there is still a lot to be done, but it has started and shows promise. In this way, the research contributes to a better understanding of the digital transformation in the region by providing an overview of the changes that have taken place in the panoramic scenario in local small businesses. In addition, policies can be used to optimize the development of results that can be used in the region.
Databáze: OpenAIRE