Never give up, never surrender: Game live streaming, neoliberal work, and personalized media economies
| Autor: | Nicholas-Brie Guarriello |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
Sociology and Political Science
business.industry Communication media_common.quotation_subject 05 social sciences Media studies Neoliberalism 050801 communication & media studies Live streaming Emotional labor 0508 media and communications Work (electrical) 050903 gender studies Ethnography The Internet Sociology Surrender 0509 other social sciences business media_common |
| Zdroj: | New Media & Society. 21:1750-1769 |
| ISSN: | 1461-7315 1461-4448 |
| DOI: | 10.1177/1461444819831653 |
| Popis: | Based on Internet Ethnography of a popular female live streamer on YouTube Gaming, this article theorizes how game live streaming invokes new forms of paid emotional labor that intersect with traditionally feminized demands of unpaid attentive and caring work. Drawing from an intersectional feminist framework that takes seriously small data and everyday life, this article suggests there is a shift toward one’s work being part of a personalized media economy that can relate to one’s audience. This study concludes with an invitation to think how folks under neoliberal capitalism are willing to leave secure, traditional 9-to-5 jobs, in order to be a professional gamer without any social safety nets and ultimately be always-on-the-clock. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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