Environmental Scanning Practices of Travel Agent Companies in Singapore

Autor:	Xue Zhang, Shaheen Majid, Schubert Foo
Rok vydání:	2013
Předmět:	Tourism Leisure and Hospitality Management Geography Planning and Development Information source Information system Hospitality management studies Questionnaire Business Marketing Environmental scanning Reliability (statistics) Tourism Task (project management)
Zdroj:	Asia Pacific Journal of Tourism Research. 18:823-848
ISSN:	1741-6507 1094-1665
DOI:	10.1080/10941665.2012.708353
Popis:	The success of tourism firms relies heavily on their ability to adapt to the changing external environments. Environmental scanning, as the acquisition and use of information about external events and trends, has received greater attention in the tourism management literature. This study investigated the environmental scanning initiatives of travel agent companies in Singapore through a questionnaire survey. In total, 42 completed forms were returned from 319 invited firms. The findings discovered a positive relationship between the scanning frequency and the perceived strategic uncertainty of task environment. It was also found that human information sources were used most frequently for collecting environmental information due to their highest reliability, while electronic sources were under-utilized probably due to lack of computer-based information system and awareness toward the importance of online information.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::64d4e7a336c1f81d8cea6683af4cf8da https://doi.org/10.1080/10941665.2012.708353 Zobrazit plný text záznamu