Sentiment towards Marketing: The Impact of Consumer Alienation and Readiness to Embrace New Technologies

Autor:	Tarek Mady, Hosein Gharavi
Rok vydání:	2014
Předmět:	Conceptual framework business.industry Emerging technologies Alienation Customer satisfaction Consumer confidence index Business Public relations Marketing Everyday life Test (assessment)
Zdroj:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319118055
DOI:	10.1007/978-3-319-11806-2_95
Popis:	The purpose of this study is to develop and empirically test a conceptual framework for understanding consumer sentiment towards marketing in light of the increasing technological tendencies of today’s marketplace. Consumer alienation is assumed to be an exogenous variable that affects the degree to which individuals are ready to embrace new technologies in everyday life. Empirical results are reported and conclusions are made
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::64bd643bb38d32cebe8aea285d70a859 https://doi.org/10.1007/978-3-319-11806-2_95 Zobrazit plný text záznamu