An Exploration into the Role of Retail Characteristics on Small Retailers’ Perceived Control, Conflict, and Satisfaction within an Emerging Channel of Distribution: The Case of Regional Buying Marts

Autor:	Deborah H. Lester, R. Keith Tudor, Armen Tashchian
Rok vydání:	2014
Předmět:	ComputingMilieux_GENERAL business.industry ComputerApplications_GENERAL Control (management) Distribution (economics) Perceived control Sample (statistics) Marketing Clothing business Communication channel
Zdroj:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319131405
Popis:	Channel dynamics for a sample of small retailers were examined with respect to these retailers' perceived control, conflict and satisfaction within the channel of distribution. The respondents were customers of a regional buying mart that is emerging as a new channel of distribution to retailers of apparel, furniture and giftware. These results revealed that small retailers experience greater control and satisfaction within this type of channel. In addition, conflict levels tended to be minimal and did not vary across retailer characteristics.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::6485f352b84aee128b473dc4acee954c https://doi.org/10.1007/978-3-319-13141-2_69 Zobrazit plný text záznamu