| Popis: |
It has been argued that the alcohol industry resembles the tobacco industry closely in its global scale, consolidation, and strategy, yet a framework akin to the Framework Convention on Tobacco Control does not currently exist. Alcohol is no ordinary commodity, accounting for a significant proportion of disease burden globally, including among younger adults. Yet the alcohol industry also remains active in corporate social responsibility initiatives, funding research, dissemination of health information, litigation and lobbying efforts, as the tobacco industry has done. There is a substantial body of evidence on the role of alcohol marketing in sports and on social media. Crucially, the harmful consumption of alcohol often accounts for a significant proportion of overall revenue. Although much of the research on alcohol industry practices has focused on high-income settings, it is low- and middle-income countries that represent the “growth markets” of the future for this globally consolidated industry. |
