Comparison of Consumer Perceptions of the Marketing Mix at the Indomaret Minimarket with the Alfamart Minimarket in Pagar Alam City

Autor:	Baheramsyah Baheramsyah, Novriansyah Novriansyah
Rok vydání:	2021
Předmět:	Business Marketing Marketing mix
Zdroj:	Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan. 2
ISSN:	2798-0502 2798-0499
DOI:	10.53697/emak.v2i4.258
Popis:	This study examines the ratio of consumer perceptions of Price, Product, Promotion and Place at the Indomaret Minimarket and Alfamart Minimarket in Pagar Alam City. This research is a comparative research. To determine the respondents using accidential sampling, while the number of respondents in this study were 100 respondents. The data collection method used consists of the following methods: Questionnaire and documentation. Meanwhile, to find out the relationship between the variables the author uses the method of calculating validity, reliability, and the sample of respondents using the SPSS 16.0 analysis tool. The results showed that the difference in price, product, promotion and place by respondents to the Indomaret Minimarket and Alfamart Minimarket in Pagar Alam
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::64780d25413d9931b1781b5dec5aa8ed https://doi.org/10.53697/emak.v2i4.258 Zobrazit plný text záznamu