The Role of Integrated Marketing Communication (IMC) in The Context of The Fourth Industrial Revolution and The Need for Higher Education to Adapt to It
| Autor: | Masri Abdul Lasi, Nurun Najah bt Tarmidzi, Abu Bakar bin Abdul Hamid, Amer Hamzah bin Jantan |
|---|---|
| Rok vydání: | 2023 |
| Předmět: | |
| Zdroj: | International Journal of Academic Research in Business and Social Sciences. 13 |
| ISSN: | 2222-6990 |
| DOI: | 10.6007/ijarbss/v13-i2/12148 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|