Online-to-Offline (O2O) Commerce in Emerging Markets: Analysis of the Retail Sector

Autor:	Soniya Gupta, Anand Jeyaraj
Rok vydání:	2021
Předmět:	Customer experience business.industry media_common.quotation_subject E-commerce General Business Management and Accounting ComputingMilieux_GENERAL Commerce Digital footprint Quality (business) Business Business and International Management Emerging markets media_common Retail sector
Zdroj:	Journal of Asia-Pacific Business. 22:260-278
ISSN:	1528-6940 1059-9231
DOI:	10.1080/10599231.2021.1983501
Popis:	The growing digital footprint in emerging markets has bolstered the demand for quality and real-time customer experience through multiple retail platforms. Retail markets in emerging economies are ...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::6410e8bbb9529bfb9de314a557f8f278 https://doi.org/10.1080/10599231.2021.1983501 Zobrazit plný text záznamu Plný text ve formátu PDF